The Differences In Signs
And Their Advertising Values
Signs are more than words
on a board, they're an invitation to buy your product or services.
These three layouts use the same wording but their advertising values are
This simple layout is quite readable
and is typical of most amateur signs.
It really fails as an effective ad tool and makes the business appear they
are trying to get by too cheaply. This type of sign usually only
attracts the type customers that are looking for 'something-for-nothing'
If you want your business to make a
statement of professionalism and want to attract clients with a larger
budget, this sign
doesn't even come close.
This one offers a better use of ad space
and would be an appropriate sign for a
start-up company with a tight budget.
The more creative design with the panel
reversed and outlined letters on the main
title gives the impression of a more
established business that is willing to
invest in their advertising campaign.
Cost difference to upgrade to this
type sign is only a few dollars in the
extra design and production time and is well worth the difference in
This is for the client that wants to reach
a better class of customers. The use of
the pictorial enhances the appeal of this
layout and the color combinations make
this an advertising piece anyone would
be proud to have representing their
business. The same amount of materials
are used in all three examples but the
difference in appearance and advertising
values are worth the small increase in
the cost of this version of the sign.
Advertising doesn't cost,,, It PAYS! It pays by increasing your
sales potential and higher profits.
If advertising wasn't
worth the time and efforts, why do companies spend millions of dollars for
a 30 second
spot during the Super Bowl or World Series. A typical 4' by 8' sign
in the 'Intermediate' class costs around $350 not including installation
and will last an average of 7 years, that amounts to $50 a year,
$4.16 a month or 14 cents per day over the life of the sign!
Yet there are business owners that will attempt to make their own sign to
save a few cents a day and then spend hundreds
of dollars on other forms of advertising like, $100 or more per month on
Yellow Page ads that are not seen until someone
looks it up in the phone book. Radio spot ads have their place
and can help when an established business is having
a sale but the initial costs are quite high and they are forgotten soon
after the next song plays. Newspaper ads are
great for immediate notice ads but unless you can afford to place a
prominent ad weekly they are soon forgotten and
are thrown out with the trash, while a sign is out there 24-7 seen by
thousands of people daily, weekly, monthly,
yearly, and all this advertisement can be had for only a few pennies per day.
Click Here for a full insight on the cost breakdowns over the
life of different priced signs.
If you're guilty of this type attitude towards your business promotions it
time to get off your advertising dollar
and put it to work with a proper sign. And no one knows signs more than
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