BLACK & WHITE LOGO ART
In order for any logo to be visually correct, it must first pass the 'Black & White' test. There are many times when your logo is reproduced it is done so in black and white, news paper ads are a prime example. Our first priority when creating a logo is to make it work in its simplest form, then when we add color we know it will be readable and stand out even more. The following examples show the many graphic styles we can work in to create logos, symbols and art that sets our clients apart from the rest. By creating appropriate visuals that match the types of businesses, products or services, our clients have an image that is recognizable and makes a statement that they are serious about how they are perceived by their customers.

    YOUR LOGO IS AN IMPORTANT PART
                              OF YOUR BUSINESS IMAGE

The creation of a logo is one of the first steps in putting together a marketing plan and should be CAREFULLY thought out before any promotional campaign. The image that you will put forward in the eye of the public is based on how well your logo matches your business. We have all seen businesses with amateurish and home-made signage, most of the time these businesses don't last until the paint has dried on their sign because the buying public was turned off by such an inappropriate business image. You can have the best product or service in the world and if its not marketed to the right customers and in the right ways, you will probably not succeed. Economic development surveys show that only two in ten businesses last through the first year and only one in ten for two years, this is a startling statement. The facts are, that out these businesses, the ones that did succeed are the ones that had marketing plans that included professionally produced signage.

The following logo designs are in an optimized low resolution web compatible format and small details may appear ragged, by no means do they represent the actual clarity of the originals.

 


This one we created a few years back for a local marketing firm. The stylized 'J C' made a nice symmetric play on the letters forming the logo.
tjc
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FULL COLOR VERSION

A recent design we did for an Auto Body service that specializes in restoring classic and antique autos.
The original artwork of the '34 Ford was hand drawn and then digitized and colored

fccc
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FULL COLOR VERSION

A professional florist needed an image that would let clients know that his company was more than just another flower shop. Simple but very effective and the color version really makes for a business image that says professional all over.

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FULL COLOR VERSION

This logo says it all
with only a few words.
The 'Handyman' is an original creation of ours and sets the casual mood of this logo. Even without the name and service description, you would immediately know what this business was about.


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FULL COLOR VERSION


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